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Marketing Week

This semester our chapter had its first Marketing Week. We had multiple speakers and we even had a social media contest! Our first event was a Pizza & Networking Night with Techtronic Industries(TTI). TTI was a major sponsor of our inaugural Marketing Week and they even provided us with Marketing Week T-shirts! We also had a meeting with the Chief Marketing Officer of Isenberg, Chris Pilsner. Mrs. Pilsner told us about her amazing experiences that she has had in her career in marketing, and she also told us about what her current job as the CMO of Isenberg entails. Along with the speakers that we had come in to speak to the members of our club, we also raised awareness for our club with the general Isenberg student body. We did so by handing out doughnuts and Marketing Week t-shirts in the atrium. Marketing Week definitely assisted us greatly in positioning ourselves as a premier business club in Isenberg, and we're excited to put together even bigger Marketing Weeks in the future!

Last Updated November 4th, 2015. Created by the Umass chapter of the American Marketing Association.

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