We are a UMass RSO, an Isenberg Club, and an official chapter of the American Marketing Association

 

Mission: Enhance the value of the marketing education available at the UMass Amherst by developing a professional community focused on leading the practice, teaching, and development of marketing knowledge

 

We provide students with access to professional development tools including academic marketing resources and unique learning and competitive opportunities

 

We promote marketing career paths for any major, and aim to facilitate a more well-rounded education for students with hands-on marketing experience

 

For more information about the American Marketing Association please visit the following site: www.ama.org.